5/13/2024: Apple's Crushing Weight on Humanity
Have you seen the latest Apple iPad Pro ad that got pulled after a couple of days? (See the video above if you haven’t.) This is one of the most tone deaf ads I have ever seen and I can’t believe this is coming from Apple. I play multiple instruments and I have always appreciated the soulful and rich sounds from acoustic instruments. Seeing these beautiful instruments being destroyed in the ad is upsetting. I got the message. Apple is *crushing* it by incorporating all the different creative tools into the iPad. But the irony is not lost on me here. Apple has been a crushing weight on the creative industry. The 30% Apple Store tax is insane. People stare at their iPhones all day and lose out IRL. The beautiful acoustic instruments have been replaced with cheap digital sounds and part of the authenticity has been lost through apps that edit, autotune, airbrush, and etc. Apple realized they made a mistake after the ad was aired . But it is mind boggling that no one inside Apple stopped this ad and its messaging beforehand. Thanks for reminding us that Apple wants to crush the real world and squeeze humanity into a screen. Maybe we should be revolting against this dystopian future instead of celebrating it??!!